09. Opportunities [6:10]

Description: This video provides an overview of Opportunities in the Core3 CRM.

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Let’s take a closer look at Opportunities in the Core 3 CRM.

0:11 When you navigate to the Opportunities tab it will look something like this; in order to create a new opportunity simply go up to the Status Toolbar and select New Record. We’ve now created a new Opportunity and let’s begin by filling in some of the Opportunity information such as the title. Once we have the title of our Opportunity we can then link this Opportunity to a company and/or individual in the Core. I’ll link the Opportunity of relocating the Chicago office to Kim Doe at ABC Company. Once you link an Opportunity to an individual all of the individual’s work and email information appears here for a quick reference. I can conveniently navigate to this individual or company by selecting the blue arrow here; likewise I can also go to the Opportunities tab on the individual and conveniently navigate to the Opportunity by selecting the blue arrow here for the Opportunity desired on the Opportunities tab. Let’s finish entering the information for this Opportunity such as Category, Department; you can assign a Sales Rep and a Priority to the Opportunity. Next we’ll fill in a Description of the Opportunity; please note that Category and Department are editable drop down lists, meaning I can select the Edit button and edit and put any value in here I like. Since I’ve already prepopulated these fields with values I’ll go ahead and just keep the existing values I have. The date can be changed but its auto populated with the Date/Time stamp of your machine. Next we can add an Estimate Close Date I’ll estimate that this Opportunity will close on the 25th and then we have an Actual Close Date that we can fill in once the Opportunity actually closes. Opportunities are allowed stages; in this case I’ll put this in the Pre-Estimate Stage, and will give this a probability of about 80%. You can assign a Value to the Opportunity; let’s say $50,000 and the Weighted Value is an auto calculation depending on the probability and value of the Opportunity.

2:58 If we look at the stages in a little bit more depth for the Opportunity – Stages are something that are set up in Preferences before we begin using the Core. Currently I have four Stages: Pre-Estimate, Estimate Follow-Up, Completed, and Obsolete.  I can then put this Opportunity in the next stage that will calculate the days between each stage and then populate with a date that the Opportunity entered this stage. The More Info tab always contains the Created By and Modified By Date/Time stamps allowing you to see who created and/or modified the Opportunity and when.

3:37 These action items here simply allow me to add a New Note, New Event, New Task, or a New Email linked to this Opportunity. Let’s go ahead and add a New Task for this Opportunity. I can enter my Subject, additional notes here, assign a Priority to the task, put a Start Date as well as a Due Date, and assign a Category, in addition to a Reminder Date and Time. And as you can see here this task is automatically linked to the contacts for this Opportunity as well as the Opportunity itself. I’ll go ahead and select done and now I can see all related activities on the Activities tab of the Opportunity. Here I have my one Activity for this task associated to this Opportunity. Likewise Opportunities can also have associations for Documents, associated Invoices, Orders, and Estimates. These green plus buttons here allow you to create a new estimate directly from this Opportunity. We will discuss Estimates in a later chapter.

4:47 You can view all your opportunities in a List View by navigating to the Status area and selecting the List View icon here. Here I can see I currently have three Opportunities, in order to select a specific opportunity simply select the blue arrow here. In order to scroll through the Opportunities you can simply navigate to the Status Toolbar and select the forward and backward arrows here. Opportunities play a crucial role in allowing you to create, track, and manage opportunity related data unique to your company sales tracking process. The Core 3 has been designed to give you full flexibility with managing opportunities in one centralized database.

5:34 This is just a brief overview of the many features and possibilities of the Core 3 CRM. For more information on what the Core 3 can do for you please explore this website, review the videos and documentation, and download a demo. Please contact us via email, phone, or browse our forum if you have additional questions. We look forward to hearing from you and automating your business to operate more efficiently.